The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Caramel Bread Pudding

3 cupfuls breadcrumbs 1 quart hot milk 2 eggs 1 teaspoonful lemon extract Grated nutmeg to taste 1/2 teaspoonful salt 1 cupful sugar 4 tablespoonfuls Crisco Whipped cream Put Crisco, crumbs, and salt into a basin, add hot milk and soak ten minutes. Melt sugar and brown it lightly in a small pan over fire, then add it to the bread, with eggs well beaten, and flavorings. Pour into Criscoed pudding dish and bake in moderate oven till firm. Serve with whipped cream.

For the Modern Kitchen

A custard-set bread pudding whose only real trick is the dry caramel. The stray "1/3 cupful rice" at the end belongs to the next recipe in the book and has nothing to do with this one.

A Little History

Bread pudding was the standard way of using stale loaf ends in an era when bread was bought or baked daily and rarely wasted, and the caramel version is simply the frugal pudding dressed up with burnt sugar, a cheap and dramatic flavoring long used in confectionery and gravy browning alike. What dates this particular version is the shortening: The Story of Crisco was published by Procter & Gamble in the 1910s to teach cooks what to do with hydrogenated cottonseed oil, then only a few years on the market, and its recipes systematically substitute Crisco wherever butter, lard or suet would have stood. Putting four tablespoons of fat into a bread pudding, a dish that needs none, shows the book's purpose plainly enough; the odd fragment of the following rice recipe left clinging to the end of the page may be no more than an artefact of how the page came down to us.

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