The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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June 23

Menu: Soup with Marrow Balls; Sweetbread Patties; Saratoga Chips; Green Peas; Beet Salad; Raspberry Batter Pudding; Coffee Raspberry Batter Pudding-1 pint milk, 2 eggs, 4 tablespoons flour, salt, and melted Crisco. Put flour and good pinch of salt into a basin, make a well in center, break in eggs, stir, gradually mixing in flour from sides, and add milk by degrees until a thick, smooth batter is formed. Now beat well 10 minutes, add remainder of milk; cover, and let stand for at least 1 hour. When ready to use, put 1 tablespoon melted Crisco into pudding dish, and while it is heating give batter another good beating. Pour into dish, and bake in quick oven for 35 minutes. Serve with raspberries and sugar.

For the Modern Kitchen

A plain English batter pudding of the Yorkshire type, baked in hot fat and served with fruit. Two things decide whether it rises: the rest and the heat of the greased dish.

A Little History

The Story of Crisco (1913), written by Marion Harris Neil for Procter & Gamble, was published two years after Crisco itself went on sale and is one of the more successful pieces of cookbook advertising ever produced: several hundred recipes, every one of them calling for the new hydrogenated cottonseed-oil shortening in place of butter or lard. This pudding is an old English form with a new fat dropped into it. Batter puddings of milk, eggs and flour baked in hot dripping are documented in English cookery from the eighteenth century onward, the best known being the one that took the name of Yorkshire; served sweet with sugar and whatever fruit was ripe, they were a cheap way to end a meal. Printed menus of this kind were a common device of the period, sparing the housekeeper the work of planning. Late June is when raspberries would have been coming in.

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