The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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April 4

Menu: a; Brown Soup; Mousse of Ham; Veal Olives; Mashed Potatoes; Pear Salad; Cheese Ramekins; Rice Souffle; Spinach; Fruit Custards; Coffee Rice Souffle-4 tablespoons ground rice stirred to smooth paste with 1/2 tablespoon Crisco and 6 tablespoons milk. Add remainder of a pint of milk, and put all into a saucepan, and stir till it thickens. Add beaten yolks 4 eggs and 2 tablespoons sugar well stirred, also add the well whisked whites of 4 eggs. Mix all thoroughly, place in a Criscoed souffle dish, and bake for 1/2 hour. Serve instantly.

For the Modern Kitchen

A soft-set milk soufflé thickened with rice flour rather than a flour roux. The original assumes a cook who knows what a soufflé wants, so the two things it leaves out — oven temperature and technique for the whites — are the two things that decide whether it rises.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble, two years after the company introduced Crisco as the first widely marketed hydrogenated vegetable shortening — a clean, odourless, shelf-stable substitute for lard and butter that could be sold to kosher and vegetarian households alike. The "Calendar of Dinners" section supplies a menu for every day of the year, each one quietly routing the cook back to the tin, which is why half a tablespoon of shortening appears in a dish that hardly needs it and why the dish must be baked in a "Criscoed" mould. The soufflé itself is older and borrowed: milk thickened with ground rice, enriched with yolks and lifted with whipped whites, is a standby of nineteenth-century English and French domestic cookery, closer kin to nursery rice pudding than to the cheese soufflés of restaurant kitchens.

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