The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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April 5

Menu: White Soup; Fried Fillets of Haddock; Roast Chicken, Bread Sauce; Potato Chips Brussels Sprouts; Cress and Orange Salad; Iced Castle Puddings; Coffee White Soup-2 small onions, 1 turnip, 1 pound potatoes, 1 stalk celery, 2 small parsnips or artichokes, 3 pints water, 1½ pint milk, 1 tablespoon flour or cornstarch, 2 tablespoons Crisco, and salt to taste. Cut about 2 pounds of any white vegetables, previously washed and peeled, into pieces, or preferably several kinds mixed, and boil them until soft in the water with salt and Crisco. Rub them through sieve or colander, put them back in the stew pan with milk, and let boil. Put in flour, mixed smoothly with little cold water or milk, let soup boil for 10 minutes, and then serve.

For the Modern Kitchen

A plain puree soup of white vegetables, thickened with a flour slurry and enriched with milk. The listed vegetables come to roughly the two pounds the method calls for, and the proportions are forgiving.

A Little History

White soups — potages blancs — were a fixture of nineteenth-century household cookery, the pale counterpart to brown stock-based soups, and the term is often said to have drifted from the old almond-and-veal versions to mean simply a milk-thickened puree of pale vegetables by the early 1900s. This one appears in a calendar of dinners, dated April 6, a device used to give the housewife a full year of planned menus. Crisco, introduced by Procter & Gamble in 1911 as a hydrogenated cottonseed shortening, was new enough at the time that its makers had to teach cooks where it might go — including two tablespoons in the boiling water of a vegetable soup, where it does very little beyond keeping the brand in front of the reader.

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