The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Cream of Tomato Soup (Salt pepper and paprika)

Salt, pepper, and paprika to 2 tablespoonfuls flour 1 teaspoonful celery salt 1½ tablespoonfuls Crisco 1 cupful milk 2½ cupfuls strained tomato juice taste Pinch baking soda 1 tablespoonful tomato catsup Blend Crisco and flour together in saucepan over fire, add milk and bring to boiling point. Heat tomato juice, tomato catsup and add soda and seasonings. Just before serving add Crisco mixture to tomato juice and stir till boiling. Serve hot. Another method, is to cook 1 quart can of tomatoes with 1 quart of water twenty minutes, then rub through sieve. Blend 2 tablespoonfuls Crisco with 2 tablespoonfuls flour, add 1 tablespoonful sugar, salt, pepper, and red pepper to taste, and 1 tablespoonful tomato catsup. Add pinch of baking soda to tomatoes, then add gradually to Crisco mixture. Just bring to boiling point and serve with tablespoonful whipped cream on top of each plate.

For the Modern Kitchen

The ingredient list has been scrambled in printing — words from the "to taste" line have drifted into the quantities — so read the method first and reconstruct the list from it. The workable version is a milk-thickened roux base folded into seasoned tomato at the last moment.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach American cooks what to do with a product no one had asked for: a hydrogenated vegetable shortening, solid at room temperature, sold as a cleaner and more economical stand-in for lard and butter. Crisco is named throughout the book, and cream of tomato soup was a sensible place to plant the flag — it was already a fixture of the period's household cookery, given a push by the Campbell's condensed version introduced in the 1890s, and the roux that opens the recipe is exactly the kind of small, repeated, unglamorous use of fat that would build a habit. The pinch of baking soda belongs to the same era of anxiety about tomato and milk curdling, a trick that appears in American cookbooks of the late nineteenth century and lingers in family recipes still.

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