The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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December 1

Menu: Oyster Bouillon; Baked Beefsteak; Fried Beets; Baked Potatoes; Grapefruit and Endive Salad; Nougat Ice Cream; Coffee Baked Beefsteak-Cut 2 pounds of sirloin, 1/2 inch thick. Mix 1 cup breadcrumbs, 1 tablespoon Crisco, 1 tablespoon chopped parsley, ½ tablespoon chopped onion, 1/2 teaspoon each of salt, pepper, and red pepper, 1/2 teaspoon kitchen bouquet, and moisten with stock. Spread this over steak and roll it up, fastening with skewers or tying, and put on rack in roasting pan. Add 1/2 cup stock, and bake ½ hour, basting often. Place on hot platter, and pour around it sauce made from 2 tablespoons Crisco and 3 tablespoons flour blended together, with salt and pepper to taste, and 1½ cups beef stock cooked until boiling, then strained and added to 1 tablespoon Worcestershire sauce.

For the Modern Kitchen Do not make this as written.

A rolled, stuffed steak from the December menu calendar in Procter & Gamble's promotional cookbook; the heading "Coffee" belongs to the surrounding dinner menu, not to the beef. The original gives no oven temperature and no yield, so both need filling in.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble to teach American cooks what to do with a product that had no culinary tradition behind it: a hydrogenated cottonseed-oil shortening introduced in 1911, sold as a substitute for both butter and lard. Its "Calendar of Dinners" assigned a full menu to every day of the year, which is why this page carries the stray heading "Coffee" from December 2's bill of fare. The dish itself is a thrifty piece of butcher's craft older than the book: a thin steak spread with a seasoned breadcrumb forcemeat, rolled, and roasted so it eats like a small joint. The same idea appears across nineteenth-century English and American cookery as beef olives, rolled steak, or mock duck, and survives in the Italian-American involtini or braciole and the German Rouladen. The Worcestershire and Kitchen Bouquet in the gravy are period markers, bottled shortcuts kept for browning and depth.

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