The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Crisco Batter Cakes

3 eggs 1 cupful buttermilk ½ cupful melted Crisco 1 cupful flour ½ teaspoonful baking soda 1 teaspoonful baking powder ½ teaspoonful salt Beat up yolks of eggs, add milk, Crisco, and flour mixed with salt, soda, and baking powder and beat till smooth. Fold in whites beaten to a stiff froth. Drop in large spoonfuls on ungreased skillet or griddle. Serve hot with butter or maple syrup.

Sufficient for fifteen cakes.

For the Modern Kitchen

A thin, egg-rich buttermilk pancake from the promotional cookbook Procter & Gamble issued to teach cooks what to do with its new vegetable shortening. Two of the quantities as printed need thinking about before you start.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble a couple of years after Crisco went on sale in 1911, and it is less a cookbook than an argument: some six hundred recipes assembled to show that a hydrogenated cottonseed oil shortening could do everything lard and butter did, in frying, pastry, and cake alike. Hence the odd insistence on the ungreased griddle here, and the near-comic frequency with which the brand name appears in the ingredient lists. Batter cakes themselves needed no introduction to American readers — for they are commonly called pancakes or griddle cakes, the term being chiefly Southern, and buttermilk versions raised with soda had been standard breakfast fare for decades before Crisco existed. The book's contribution was to swap out the fat, and to bind a familiar dish to a new product at the moment when factory-made shortening was displacing the pail of lard in the pantry.

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