The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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November 30

Menu: Smoked Salmon Toast; Spiced Venison; Black Currant Jelly; Creamed Turnips; Grilled Sweet Potatoes; Escarole Salad, Cheese Dressing; Peach Gateau; Coffee Spiced Venison-Rub a piece of venison with salt, pepper, vinegar, cloves, and allspice; then put into baking pan. Pour over 1 cup melted Crisco, add 2 sliced onions, sprig of thyme, 3 sprigs parsley, juice 1 lemon, and 1/2 pint hot water. Cover and bake in hot oven till tender. Sprinkle with flour, add 1 glassful of sherry wine and allow to brown.

For the Modern Kitchen

A covered braise dressed up as a roast, written in the compressed telegraph style of the Crisco calendar. The instructions assume a cook who already knows how to handle a haunch of venison, so most of the work is filling in what was left unsaid.

A Little History

The Story of Crisco (1913) was Procter & Gamble's book-length argument for hydrogenated cottonseed shortening, and its "Calendar of Dinners" assigned a menu to every day of the year, this venison falling on December 1 in the thick of the game season. Spiced venison of this kind descends from the English larder tradition, where whole haunches were rubbed with salt and warm spices — often said to be as much for keeping as for flavor — then baked slowly with wine and aromatics. What the Crisco version adds is the cup of shortening in place of the butter, suet or bacon fat an earlier recipe would have called for, and that substitution is presumably what earned the recipe its place in the book. Its presence on a December menu is also a reminder that venison was still a seasonal, often hunted meat in 1913, rather than something bought by the cut.

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