The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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February 11

Menu: Cream Soup; Flounder au Gratin; Veal Cutlets, Brown Gravy; Creamed Potatoes; Cauliflower Polonaise; Radish Salad; Friar's Omelet; Coffee Friar's Omelet-Peel and core 1 pound cooking apples, and boil to pulp with little water and sugar. When nearly cold add 1 tablespoon Crisco and 1 or 2 well beaten eggs. Crisco a pudding dish and coat Pour thickly with breadcrumbs. in mixture and cover thickly with more breadcrumbs. Cook in oven for 3/4 of an hour. A little lemon peel can be added if liked.

For the Modern Kitchen

The text breaks off mid-instruction, so what survives is the apple base and the direction to grease and coat a pudding dish. In the standard Victorian form the coating is fine breadcrumbs, the apple goes in atop them, more crumbs go over, and the whole is baked until set.

A Little History

Friar's Omelet is not an omelet in any French sense: it is an English baked apple pudding, layered or bound with breadcrumbs and eggs, that appears under that name in nineteenth-century household cookery books and is often said to take its name from the plain monastic fare it resembles — apples, bread, a little fat. Its presence in The Story of Crisco is the whole point of that book, which surrounded well over six hundred conventional recipes with the argument that a new hydrogenated cottonseed shortening could stand in for butter and lard anywhere they appeared. Greasing the pudding dish with Crisco and stirring a spoonful into the apple is a demonstration as much as a method, and the appearance of this thoroughly old-fashioned nursery pudding in a 1910s promotional cookbook shows how the manufacturer worked: take dishes cooks already made without thinking, and put the new tin in the middle of them.

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