The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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February 12

Menu: Gravy Soup; Fish Souffle; Beef Olives; Braised Turnips; Potato Puff; Carrots; Apple and Grapefruit Salad; Coburg Pudding; Coffee Coburg Pudding-3 cups milk, 1/2 cup rice, 1 cup boiling water, 1 egg, 4 tablespoons sugar, 1 teaspoon powdered cinnamon, 1 tablespoon Crisco, and 1/2 teaspoon salt. Well wash rice, sprinkle it into boiling water and cook gently until all water is absorbed. Heat milk, in double saucepan if possible, add halfcooked rice and boil gently until it is perfectly soft and of thick creamy consistency. Should it become too thick before it is really soft, add more milk. Beat egg, until very light, add half sugar to it. When rice is cooked, whisk egg in at once, a little at a time. Then add salt and piece of Crisco size of walnut. Turn mixture into dish in which it is to be served. Mix rest of sugar with cinnamon. Sprinkle this evenly over top of rice. Put rest of Crisco in small pieces over top of pudding just before it is required. Place pudding in front of fire, or in oven for second or two, when Crisco, etc., will form a delicious sauce over surface of pudding.

For the Modern Kitchen

A stovetop rice pudding finished with a cinnamon-sugar crust rather than a long bake. The recipe reads oddly because the whole tablespoon of Crisco is divided across three moments, and the total does not quite add up.

A Little History

Puddings named for Coburg appear across nineteenth-century British and American cookbooks, part of a broad fashion for attaching royal and continental place names to homely dishes after Victoria's 1840 marriage to Prince Albert of Saxe-Coburg and Gotha; the link is conventional rather than documented, and the name attaches to several quite different puddings. Underneath it this is plain boiled rice pudding, one of the cheapest sweet dishes in the repertoire, dressed up with a cinnamon-sugar crust. Its appearance here is commercial: The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble to demonstrate that their new hydrogenated cottonseed oil shortening, introduced in 1911, could stand in for butter and lard everywhere in the kitchen. The Calendar of Dinners section supplied a year of menus so that a housekeeper could not open the book without meeting Crisco again, even in a tablespoon of pudding topping.

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