The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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February 14

Menu: Cupid Canapes; Supreme of Chicken; Clam Bouillon; Fillets of Fish; Spinach; Kumquat and Celery Salad; Martinique Potatoes; Tutti Fruitti Ice Cream; Coffee; Mints Supreme of Chicken-Remove breast meat from 2 young chickens and trim into shape. Sprinkle with salt and pepper, dip in cream, roll in flour and saute in Crisco until delicately browned. Place in small pan, dot over with Crisco, and bake until tender. Remove to cutlet-shaped pieces of hot boiled ham (cut very thin), garnish top of each with 3 short stalks of asparagus, seasoned with Crisco, and pour around following sauce: Melt 31/2 tablespoons Crisco, add 31/2 tablespoons flour, and stir until well blended; then pour on gradually while stirring constantly 1 chicken stock and 1/2 cup cream. Bring to boiling point, season with salt and paprika, and add yolk of 1 egg.

For the Modern Kitchen

A hotel-style plated dish from Crisco's promotional dinner calendar, dated to February 15. The instructions assume a cook who already knows how to hold a velouté without curdling it, so the sauce is where the attention belongs.

A Little History

The dish belongs to the vocabulary of American hotel and club cookery around 1910, when menus borrowed French terms wholesale: suprême for the trimmed breast fillet, the velouté finished with cream and yolk, the garnish assembled in tidy vertical layers. What makes it worth reading is the frame. The Story of Crisco (1913) was published by Procter & Gamble to introduce a wholly new product — hydrogenated cottonseed oil, a solid cooking fat that was neither lard nor butter — and the book's calendar of dinners exists to show that the fat could do everything both of those did. So Crisco appears here four times in one short recipe: in the sauté, dotted over the chicken, in the roux, and even seasoning the asparagus, a place where a cook of the period might well have reached for butter. The recipe is a demonstration as much as a dinner.

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