The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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February 15

Menu: Swedish Soup; cup; Poached Eggs on Top; Stuffed Breast of Veal; Stewed Tomatoes Fried Carrots; Apple Tartlets; Coffee Apple Tartlets-Line some tartlet tins with Crisco pastry. Fill with stewed apples to which a little melted Crisco and grated nutmeg have been added. Cover with a meringue and brown in the oven for a few minutes.

For the Modern Kitchen

A one-line sketch rather than a recipe, typical of the calendar pages, which assume the reader has already learned the book's pastry and meringue formulas. The gaps worth filling are the pastry shell, the meringue proportions and the oven.

A Little History

The Story of Crisco (1913), written by Marion Harris Neil for Procter & Gamble, was an advertising book in cookbook form, published two years after Crisco went on sale as what is generally described as the first widely marketed hydrogenated vegetable shortening. The companion Crisco volume issued as A Calendar of Dinners with 615 Recipes gave a full menu for every day of the year, each one arranged so that the new fat did the work of butter, lard and suet in turn — hence the small, almost gratuitous instruction here to stir melted Crisco into the stewed apples, where an older cook would simply have added butter. The tartlet itself needs no defending: small pastry cases filled with fruit and capped with meringue were standard English and American tea-table fare through the nineteenth century, and the book's contribution is only the shortening. Cottonseed oil, Crisco's original base, had been a cheap by-product of the Southern cotton crop before hydrogenation made it solid and shelf-stable, which is much of why the product arrived when it did.

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