The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

Home › A Calendar of Dinners › February 24

February 24

Menu: Vegetarian; Cream of Celery Soup; Mock Veal Roast; Stewed Turnips; Crackers; Asparagus Salad; Cheese; Apple Pie; Coffee Mock Veal Roast-1/2 pint shelled roasted peanuts, 1/2 pint lentils, 2 tablespoons melted Crisco, 1½ pint toasted breadcrumbs, milk, pepper and salt to taste. Soak the lentils over night; drain, bring them to a boil; throw away water; cover with fresh water and boil until tender; drain again; press them through a colander. Add nuts, chopped or ground, melted Crisco, breadcrumbs and seasoning, with sufficient milk to make it the consistency of mush. Pour into baking dish and bake in a moderate oven 1 hour. Beans or peas may be substituted for lentils.

For the Modern Kitchen

A vegetarian nut loaf from Crisco's 1913 promotional cookbook, built on lentils, peanuts and crumbs. The measurements are given in liquid pints for dry goods, which needs translating before you start.

A Little History

The Story of Crisco (1913) was Procter & Gamble's book-length advertisement for its new hydrogenated cottonseed shortening, and its "Calendar of Dinners" assigned a menu to every day of the year. This one falls on February 25. "Mock" cookery of this kind was widespread by then, and the nut-and-pulse loaf in particular is generally traced to the vegetarian sanitarium kitchens of the late nineteenth century, where roasted peanuts stood in for meat because they browned, held together and tasted savoury. Crisco had its own reason to promote such food: being made from cottonseed oil rather than lard, it could be sold as suitable for cooks who avoided animal fat, whether for religious reasons or dietary ones.

← February 23February 25 →