The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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December 14

Menu: Corn Chowder; Bread Sticks; Chicken and Chestnut Salad; Stuffed Celery; Raisin Puffs, Vanilla Sauce; Coffee Raisin Puffs-Beat 2 tablespoons Crisco with 1/2 cup sugar till creamy, add 1 beaten egg, 1/4 teaspoon salt, 1/2 cup milk, 1½ cups flour sifted with 2 teaspoons baking powder, 1/2 teaspoon grated nutmeg, and 1 cup chopped raisins. Crisco baking cups and fill half full with mixture and steam for 1 hour.

For the Modern Kitchen

A small steamed pudding batter, dropped into greased cups and set over water rather than baked. The book's house style uses the brand as a verb, which is the only line likely to puzzle a modern reader.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913, two years after Crisco itself went on sale, and its recipes were written by Marion Harris Neil, then cookery editor of the Ladies' Home Journal. The book's job was to persuade cooks that a hydrogenated vegetable fat could replace both butter and lard in every department of the kitchen, which is why the brand name appears in nearly every line and even functions as a verb. The "Calendar of Dinners" section supplied a menu for each day of the year, and this puff belongs to December 15 -- small steamed puddings were common midwinter fare in American and British kitchens, cooked on the stove top rather than in the oven, and relying on dried fruit at a season when fresh fruit was scarce.

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