The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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February 25

Menu: Clam Broth with Whipped Cream; Boiled Fish; Dressed Cucumbers; Panned Chicken; Riced Potatoes *Stuffed Green Peppers; Celery and Lettuce Salad; Caramel Rice Pudding; Coffee Stuffed Green Peppers-6 large green peppers, 1 pint boiled rice, 1 tomato, 1 tablespoon Crisco, 1 medium-sized onion, and 1 teaspoon salt. Cut the tops from peppers and remove seeds. Add to rice the onion and tomato, chopped and salt. Wash peppers, stuff them with boiled rice, put on tops and stand them in a baking Cover bottom of baking pan with a little water; add to it the Crisco. Bake in a quick oven 20 minutes, basting 2 or 3 times. pan.

For the Modern Kitchen

A plain meatless stuffed pepper from Crisco's dinner calendar, garbled slightly in the original typesetting: the words "pan." and "February 26" have drifted to the end, and the sentence should read "stand them in a baking pan."

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to introduce American cooks to hydrogenated cottonseed oil, a product with no culinary tradition behind it and no obvious place in a kitchen already stocked with butter and lard. The Calendar of Dinners at the back — a full year of dated menus — was the persuasive part: it put Crisco into ordinary dishes on ordinary days, so that the fat arrived as a habit rather than a novelty. The meatless rice filling here reflects both economy and the era's interest in "made" dishes that stretched a little into a meal. Note how small the Crisco role actually is: one tablespoon, floated on pan water for basting. The recipe exists to mention it.

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