The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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For Chocolate Frosting

2 tablespoonfuls Crisco chocolate 2 squares melted bitter 2 cupfuls powdered sugar 6 tablespoonfuls coffee 1/4 teaspoonful salt ½ teaspoonful vanilla extract For cake. Cream Crisco; add sugar gradually, yolks of eggs well beaten, milk, flour, salt, baking powder, grated chocolate, citron, and raisins. Mix and beat two minutes, then fold in stiffly beaten whites of eggs. Turn into Criscoed and floured tin and bake for one and a quarter hours in a moderate oven.

For chocolate frosting.

When cold cover with frosting.

Knead Crisco into sugar. Melt chocolate, add coffee, sugar, salt, and Crisco, and stir until thick, then add vanilla Cakes and put away to cool. When cold spread on cake. This frosting may be used any time. It is just as good made one day and used the next by adding a little more hot coffee. It is always soft, creamy and delicious. Sufficient for one cake.

For the Modern Kitchen

The page as printed has collided with the cake recipe above it: the ingredient list runs the two together and the cake's quantities are missing entirely. What survives intact is the frosting, which is workable as written.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil, then cookery editor of the Ladies' Home Journal, for Procter & Gamble, which had introduced Crisco in 1911 as the first widely marketed hydrogenated vegetable shortening. The book's job was to prove that a cottonseed-oil fat could stand in for butter and lard in every corner of the kitchen, which is why the brand name appears not just as an ingredient but as a verb -- pans are "Criscoed and floured." A cooked frosting thickened with shortening rather than butter is exactly the sort of demonstration the volume was built around, and its selling point, that it stays "always soft, creamy and delicious" for a day or more, was a genuine advantage of a fat that does not set as firmly as butter does.

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