The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

Home › Cakes › For Cake (Cupful Crisco cupful milk)

For Cake (Cupful Crisco cupful milk)

½ cupful Crisco 1 cupful milk 2 teaspoonfuls vanilla extract 3 teaspoonfuls baking powder 1 cupful sugar 3 cupfuls flour ½ teaspoonful salt 4 eggs

For the Modern Kitchen

This is a formula rather than a method: the book gives proportions and assumes the reader knows how a butter cake is assembled. Everything below fills in what the list leaves out.

A Little History

Crisco was introduced by Procter & Gamble in 1911, and The Story of Crisco was one of several promotional cookbooks the company circulated to teach households what to do with a fat that was neither butter nor lard. That was the whole marketing problem: American cooks knew how to bake with butter and fry with lard, and hydrogenated cottonseed oil had no place in either habit. The books answered by rewriting familiar standards - plain cake, pie crust, doughnuts - with Crisco quantities worked out for its higher fat content, so that a cook could see the substitution done for her rather than guess at it. Crisco was also promoted as neither meat nor dairy, which won it a following in kosher kitchens, and as a shelf-stable fat that did not go rancid in a warm pantry. A bare list like this one, with no method attached, tells you the intended reader already knew how to make a cake and needed only the new proportions.

← For Chocolate FrostingFor Filling (Teaspoonful vanilla extract) →