The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Honey Doughnuts

3 eggs ½ cupful sugar. 3 tablespoonfuls Crisco 1½ cupfuls honey 1 cupful sour milk 1 teaspoonful baking soda 1 teaspoonful cream of tartar 1 teaspoonful lemon extract 5¾ cupfuls flour 1 teaspoonful salt Cream Crisco, honey and sugar well together, then add eggs well beaten, mix well, add milk, lemon extract, flour, salt, soda, and cream of Breads, etc. tartar. Mix and turn out on baking board, roll out and cut with doughnut cutter. Fry in plenty of hot Crisco. If a piece of bread browns in hot Crisco in sixty seconds, temperature is right for doughnuts and fritters. Sufficient for sixty-five doughnuts. ½ cupful sugar

For the Modern Kitchen

The ingredient list in the original is scrambled — the sugar has slid to the end, the flour is set as "53/4" (five and three-quarter cupfuls), and the eggs appear only in the method. A few decisions have to be made before you start.

A Little History

The Story of Crisco (1913) was a promotional cookbook issued by Procter & Gamble to teach American cooks what to do with a product nobody had asked for: a solid white vegetable fat, hydrogenated from cottonseed oil, launched in 1911 as a replacement for both lard and butter. Frying recipes figure prominently, and the qualities P&G advertised for Crisco — a high smoke point, no animal flavour, and a keeping quality said to be better than lard's — were claims that showed to best advantage in a kettle of hot fat. Doughnuts in particular had long been fried in lard, and the book returns to them repeatedly. The honey here reflects a period habit of substituting honey for part of the sugar in sweet doughs, for flavour; the sour milk is a survival from the era when milk soured at home as a matter of course and cooks paired it with soda for lift. The garbled ingredient list is the sort of typesetting slip common in cheaply produced advertising cookbooks.

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