The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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The New Crisco Pastry

2 cupfuls flour 3/4 cupful Crisco 1 egg. 3/4 teaspoonful salt 1 tablespoonful lemon juice Sufficient cold water to hold mixture together Sift flour and salt into basin. Flour blade of knife, and chop Crisco into flour, being careful to keep flour between blade of knife and shortening. When mixture looks like meal, add gradually, egg well beaten and mixed with lemon juice. Roll pastry into ball with knife. May be used at once, but will be improved if allowed to stand in cool place for one hour. Should be rolled out once and handled as lightly as possible. May be used for sweet or savory dishes. Bake in hot oven. The purpose of the addition of lemon is to render gluten of flour more ductile, so that it will stretch rather than break as paste is rolled out, or as it rises in oven. Sufficient for two pies.

For the Modern Kitchen

A short-crust made with vegetable shortening rather than lard or butter, from the promotional cookbook Procter & Gamble published to teach cooks what to do with its new product. The ingredient list as printed here is incomplete, so treat the method as the useful part.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913, two years after the company began selling hydrogenated cottonseed oil as a kitchen fat in 1911, and it belongs to a genre of cookbooks written to create a market rather than record one. Cooks in 1913 knew lard, butter and suet; they had no reason to trust a white, odorless, shelf-stable solid that came out of a factory, so the book argues its case with recipes, and with pointed asides about cleanliness, digestibility and the fact that the product was neither animal nor rancid. Pastry was the natural place to make the argument, since shortening's high melting point and lack of water genuinely do produce a tender crust with little effort. The small chemistry lesson attached to the lemon juice is characteristic of the period's household-science tone, when writers like Fannie Farmer and the domestic economy movement were teaching cooks to think of the kitchen as a laboratory — and it suited a manufacturer to have its fat discussed in the same breath as gluten and ductility.

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