The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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January 10

Menu: Pickles; Cream of Carrot Soup; Celery; Olives; Beef Steak and Kidney Pie; Baked Potatoes; Scalloped Onions; Cauliflower Salad; Cheese; Lemon Snow; Crackers; Coffee Beef Steak and Kidney Pie-2 pounds lean steak, 4 sheep's kidneys, some melted Crisco, salt and pepper to taste, 1 tablespoon Worcestershire sauce, and some pie crust. Mix flour and cheese; add salt and red pepper to taste. Rub in Crisco lightly. Mix yolk egg with water; add enough of these to mix flour, etc., to stiff paste. Knead till smooth on floured board, then roll out and cut Cut steak very thinly and dip it in melted Crisco, then in flour seasoned with salt and pepper. Roll up pieces of steak and lay them in fireproof baking dish. Skin kidneys, cut them in thin slices, leaving out fat in middle kidney; dip them also in seasonings and lay them on top of meat. Sprinkle in Worchestershire sauce and fill up dish with water. Roll pastry rather larger than size required for dish. Wet edge of dish and put narrow band of paste round; wet band, place on it remainder of paste, which cut to size of dish, then pinch edges, and brush over with beaten egg. Make large hole in top and into this put ends some leaf-shaped pieces of paste, with an ornament in center; brush leaves over with egg and bake in hot oven 1½ hours.

For the Modern Kitchen

A standard British steak and kidney pie transposed into Procter & Gamble's shortening promotion, with the pastry quantities left largely unstated. Assume a two-crust batch of shortcrust for a 2-quart dish and work from there.

A Little History

Steak and kidney pie belongs to the Victorian English pudding-and-pie tradition, where cheap offal was used to stretch and flavour a modest quantity of stewing beef; the kidney supplies the deep, faintly metallic savour that distinguishes it from a plain beef pie. Its appearance in The Story of Crisco (1913) is a small piece of commercial strategy: Procter & Gamble bound recipes for familiar, respectable dishes into a promotional cookbook so that a brand-new industrial fat could be introduced through food homemakers already trusted. The dish is set against a date, January 11, because the book's "Calendar of Dinners" assigned a menu to every day of the year, sparing the reader the daily question of what to cook and ensuring the tin was in constant use.

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