The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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January 11

Menu: Tomato Bisque; Pickled Peaches; Celery; Roast Rabbit, Currant Jelly Sauce; Hominy Squares; Riced Potatoes Boiled Onions; Cranberry Salad; Apricot Tapioca; Coffee Roast Rabbit-6 tablespoons breadcrumbs, 3 tablespoons chopped cooked ham, 3 tablespoons Crisco, 1 tablespoon chopped parsley, 1 teaspoon grated lemon rind, 1/2 teaspoon powdered herbs, 3 chopped mushrooms, three beaten eggs, 1 rabbit, salt, pepper, and red pepper to taste. Beat up eggs, add mushrooms, Crisco, ham, breadcrumbs, parsley, and seasonings, and mix well. Wipe rabbit, and season inside with pepper, salt, and powdered cloves. Lay forcemeat inside rabbit and sew top; skewer head back and legs on each side; roast 1 hour, basting well with melted Crisco. Serve hot with currant jelly sauce.

For the Modern Kitchen

A stuffed roast rabbit from the day-by-day menu section of a 1910s shortening promotional cookbook. The method is sound; what it omits is an oven temperature, a rabbit size, and any doneness check.

A Little History

The Story of Crisco was Procter & Gamble's cookbook for the shortening it launched in 1911, written by Marion Harris Neil, and its calendar of dinners assigns menus to the days of the year — this one falls on January 12, in the depth of the game season. Rabbit was ordinary meat in 1913 rather than a specialty: cheap, widely available from butchers with the head still on, and cooked much as a small bird would be, trussed, stuffed with a bread-and-ham forcemeat and served with the currant jelly that English and American cooks had paired with game for well over a century. The interesting thing about the page is what it is selling. Recipes throughout the book route traditional fats — butter, lard, suet, drippings — through the new vegetable shortening instead, and a lean animal that must be basted constantly made an unusually good showcase for a product whose whole argument was that it could do anything animal fat could do.

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