The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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June 22

Menu: Tournedos of Beef with Olives; Braised Lettuce Baked Potatoes; Alligator Pear Salad; Strawberry Ice Cream; Coffee Tournedos of Beef with Olives-2 pounds fillet beef, 8 croutons fried bread, 2 tomatoes, white olives, straw potatoes, 4 tablespoons Crisco, and seasoning. sauce, Cut fillet in slices 1 inch thick, trim into small rounds with cutter. Melt Crisco in saute pan, fry tournedos quickly and brown nicely, season with pepper and salt, and dress each on round crouton of bread, cut same size as fillet, and fried. On this place thin slice tomato that has been slightly cooked in Crisco; in center of tomato place a teaspoon white sauce; on that, again, arrange olives. Cut potatoes in strips, and fry them golden brown in hot Crisco; arrange these round tournedos, and serve hot.

For the Modern Kitchen

A tidy piece of hotel-style plating scaled down for a home cook, written to demonstrate that the new vegetable shortening could stand in for butter at high heat. The assembly matters more than any single technique: bread, beef, tomato, sauce, olive, in that order.

A Little History

The Story of Crisco (1913), written by Marion Harris Neil for Procter & Gamble, was published two years after Crisco itself appeared on the American market as a hydrogenated cottonseed-oil shortening sold as a cleaner, cheaper substitute for lard and butter. The book's "Calendar of Dinners" assigned a menu to every day of the year, and the dishes were chosen to show the new fat performing every job in the kitchen at once, which is why this one asks it to shallow-fry bread, saute tomato, sear beef and deep-fry potatoes in a single sitting. The dish itself belongs to the French restaurant repertoire of the period: tournedos, small rounds cut from the tenderloin, were a staple of Escoffier-era service, the name generally traced to tourner le dos, though the explanations offered for that phrase are traditional rather than documented. Its presence in a shortening pamphlet says a good deal about the ambitions of the American middle-class table in 1913, where a June dinner might reasonably aspire to hotel plating done with a can of shortening from the grocer.

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