The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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January 15

Menu: Pickled Beets; Vegetable Soup; Celery; Olives; Sauted Chicken, Brown Gravy; Candied Sweet Potatoes; Lettuce and Green Pepper Salad; Plum Pudding, Hard Sauce; Coffee Candied Sweet Potatoes-12 sweet potatoes, 1 cup boiling water, brown sugar, 1/4 cup Crisco, salt, pepper, and powdered cinnamon. Pare and parboil potatoes, cut in halves, boil 10 minutes, drain, lay in greased baking dish. Spread with Crisco, sprinkle with brown sugar, salt, pepper, and powdered cinnamon, pour in boiling water and cook until tender. Baste often with sauce in pan while cooking. The cinnamon may be omitted.

For the Modern Kitchen

A straightforward baked sweet potato dish from a promotional cookbook, written in the compressed style of a menu-book appendix. The gaps are all in the oven instructions, which the original assumes you can supply.

A Little History

Crisco -- hydrogenated cottonseed oil, solid at room temperature, neither butter nor lard -- was introduced by Procter & Gamble in 1911, and the company published cookbooks to teach American cooks what to do with a fat that had no precedent in their kitchens; Marion Harris Neil compiled The Story of Crisco (1913) for them, and also a Crisco menu book, A Calendar of Dinners, which gave a menu for every day of the year. That calendar format would explain why this recipe sits under a heading about coffee, carries a date, and trails off into the next day's lettuce cocktail: the recipes were printed to support the menus rather than to stand alone. Candied sweet potatoes themselves long predate Crisco; they are generally traced to the American South, where sweet potatoes were a staple field crop and cheap molasses or brown sugar turned them into something closer to a confection. The savoury seasoning here, salt and pepper alongside the sugar, is worth noting against the later marshmallow-topped version.

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