The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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July 11

Menu: Roast Beef; Yorkshire Pudding; Potato Croquettes; String Beans; Lettuce, French Dressing; Fruit Pancakes; Coffee; Cherry Souffle-4 tablespoons flour,; 2 tablespoons Crisco, 1/2 cup milk,; 1 teaspoon vanilla, 3 whole eggs and; 1 additional white, 4 tablespoons; sugar, and 4 tablespoons chopped; preserved cherries. Fruit Pancakes-2 cups flour, 2 cups milk, 2 tablespoons Crisco, 2 eggs, nutmeg and salt to taste. Put flour into basin with salt, grated nutmeg, eggs, pour milk in by degrees, stirring smoothly; beat it well in order to let the air in, and then let it stand for 1/2 an hour. This allows starch grains in flour to swell, and so batter is lighter. When ready to fry, warm Crisco and pour in, stirring at same time. Make some Crisco hot in a small saucepan, ladle some into a frying pan, when very hot, pour back into saucepan, but do not drain it, then ladle sufficient batter in to cover the bottom of pan, shake it gently over rather a sharp fire, and, when nicely browned, toss it over and brown other side, turn on to a wire or sieve, sprinkle with sugar and ripe blackberries. Roll it up, and keep it warm while finishing remainder of batter. Dish them up on platter, each row crossways to prevent under ones from becoming sodden. Sprinkle sugar over top and serve.

For the Modern Kitchen

Two dishes run together here: a cherry soufflé given as an ingredient list only, and a set of thin fruit pancakes with full instructions. The pancake method is the usable part of the page.

A Little History

The Story of Crisco was published by Procter & Gamble in the early 1910s, shortly after the company introduced hydrogenated cottonseed shortening, and the recipes were compiled by Marion Harris Neil, then cookery editor of the Ladies' Home Journal. The book is arranged partly as "A Calendar of Dinners," a menu for every day of the year, so an entry dated July 12 is a day's suggestion rather than a standalone recipe page — which is why the soufflé arrives as bare quantities and the pancakes as fully written method. The pancake recipe itself is older than Crisco and plainly English in style: thin, rolled, sugared and filled with whatever fruit the season offered, blackberries here for midsummer. What the promotional context supplies is the substitution argument, that a vegetable shortening could stand in for the butter or lard such batters had always used, with a longer shelf life in a household without reliable refrigeration.

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