The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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November 17

Menu: Stewed Rabbit; Glace Potatoes; 2 tablespoons flour and brown flour;; now add gradually 2 cups water and; stir till smooth, when boiling add salt,; pepper, and paprika to taste, and 2; tablespoons chopped parsley; simmer; slowly 12 hours. Dish and strain; over gravy.

For the Modern Kitchen

What survives here is the tail end of a browned-flour gravy, printed under a heading that belongs to the dish it accompanied. Read it as a technique note rather than a complete recipe.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble to introduce cooks to hydrogenated cottonseed oil, a product that had no place in anyone's kitchen memory and therefore needed a whole cookbook to explain it. The "Calendar of Dinners" section supplied a full menu for every day of the year, which is why this page carries a date rather than a chapter number; the fragment above is the gravy from the November 18 dinner, printed tight against the dish it dressed. Browned-flour gravy of this kind was standard American household cookery long before Crisco existed, usually made with pan drippings or butter, and the book's quiet argument throughout is that the new white shortening does the same work more cheaply and keeps longer in a warm pantry. Its survival here in mangled form is a reminder that these promotional cookbooks were set in dense type on cheap paper and proofread accordingly.

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