The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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January 29

Menu: Lobster Canapes; Cream of Oyster Soup; Olives; Celery; Crackers; Planked Shad, Roe Sauce; Duchess Potatoes; Cucumbers, French Dressing; Cabinet Pudding; Coffee Cabinet Pudding-8 stale lady fingers, 12 macaroons, 3 tablespoons cherries, currants, and citron peel chopped fine, 1 tablespoon sugar, 3 eggs, 1 pint milk, 2 teaspoons Crisco, and vanilla extract. Decorate bottom of mold with some fruit, lay row macaroons round edge of bottom. Cut ladyfingers into pieces, mix with fruit and loosely fill mold. Beat eggs with little cold milk, and 2 teaspoons Crisco, scald remainder of milk, and pour on to eggs, beating at the same time. Sweeten and flavor to taste. Gently pour this into mold. Cover with Criscoed paper and place in steamer to cook until set. This will take 34 of an hour. Let pudding stand 1 minute or 2 before turning out. Serve with custard sauce.

For the Modern Kitchen

A steamed bread-and-butter custard dressed up with cake and candied fruit. The one thing that governs success is heat: the custard must set gently, never boil, or it will curdle and weep.

A Little History

Cabinet pudding belongs to the family of British steamed puddings built on stale cake or bread — it appears in nineteenth-century English cookbooks alongside near-identical formulas called Chancellor's pudding and Newcastle pudding, and the name is generally traced to the same vein of grand-sounding kitchen titles that gave us Chancellor's and Diplomat pudding rather than to any particular cabinet. Its real logic is thrift: yesterday's lady fingers and macaroons, too dry to serve, are revived by a custard and a mould. That it turns up here in a promotional cookbook for Crisco says a good deal about the period. Procter & Gamble's hydrogenated cottonseed shortening was new, and the company's strategy was to print a full calendar of dinners in which Crisco quietly replaced butter and lard everywhere at once — even in two teaspoons stirred into a custard, where the fat does very little that butter would not have done better.

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