The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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January 3

Menu: Lobster Bisque; Toasted Crackers; Olives Celery Pickles; Roast Pigeons; Sweet Potatoes; Fried Hominy; Lettuce Salad; Cheese Balls; Lemon Meringue Pie Coffee Lobster Bisque-4 tablespoons flour, 3 tablespoons Crisco, 1 tablespoon salt, 1 head celery, 2 lobsters, 1 small onion, 6 whole white peppers, 4 sprigs parsley, 1 quart milk, white pepper to taste. Cover lobsters with boiling water, add salt, celery diced, whole peppers, parsley and onion. Cook until lobsters' claws can easily be pulled apart; it will probably take 25 minutes. When cool enough to handle, cut lobsters down back, remove meat from body and claws. Save coral. Put back all tough parts with small claws and shells, and cook for 20 minutes in same liquor. Liquor must be considerably reduced. Dry coral, rub through sieve. Blend Crisco and flour in saucepan over fire, stir in milk, let this come to boil, add 2 cups of strained lobster broth. Bring to boiling point, season with salt and pepper, and stir in sifted coral enough to give liquid bright pink color. Place lobster meat cut in fine pieces in hot tureen, pour hot mixture over and serve hot.

For the Modern Kitchen

A straightforward shellfish bisque from the day-by-day menu calendar at the back of the Crisco book; the printed heading belongs to a neighboring item, and what follows is the lobster bisque. A few of its instructions reflect 1913 practice rather than current thinking.

A Little History

Bisque in French kitchens of the eighteenth and nineteenth centuries meant a rich shellfish soup thickened with pounded shells and, later, rice or a flour roux; the name is generally traced to the Bay of Biscay, though the etymology is disputed and unproven. This version, with its milk-and-roux base rather than cream and cognac, is the plainer American household form, and its appearance in the Crisco day-by-day dinner calendar — which grew out of the same promotional literature as The Story of Crisco, though it was published under a separate title — is instructive: the calendar assigns a dish to every day of the year. Procter & Gamble had introduced Crisco in 1911, and the calendar exists to demonstrate that a hydrogenated vegetable fat could stand in for butter and lard across an entire year of respectable cooking, including in a dish whose whole reputation rested on richness.

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