The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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January 4

Menu: Lentil Soup; Roast Loin of Pork, Apple Sauce; Potato Balls Artichokes, a la Creme; Orange Salad Cheese Fingers; Pineapple Pudding Coffee Orange Salad-1 tablespoon brandy, 1 tablespoon melted Crisco, 1/2 teaspoon sugar, 1 teaspoon chopped tarragon, 1 teaspoon chopped chervil, and 6 oranges. Cut peel from oranges, carefully removing all pith, cut out pulpy pieces in each of natural divisions so that there is no skin of any kind or pips taken out with pieces fruit, sprinkle over these pieces tarragon, chervil, melted Crisco, brandy and sugar. This salad should be placed on ice if possible 1 hour before serving.

For the Modern Kitchen

An orange salad in the French style, printed here as part of the January 5 dinner menu. The one thing to reckon with is the dressing: melted shortening congeals the moment it meets cold fruit.

A Little History

The Story of Crisco (1913) was written for Procter & Gamble by Marion Harris Neil, then cookery editor of the Ladies' Home Journal, to teach American cooks what to do with hydrogenated cottonseed oil, introduced in 1911 as a substitute for both lard and butter. The day-by-day "Calendar of Dinners," which gave a full menu for every day of the year, belongs properly to A Calendar of Dinners, the retitled and reorganised successor to The Story of Crisco, so this page is not securely attributable to the 1913 book. The salad itself is French in outline: oranges cut into segments, dressed with oil and a little spirit, and pointed with the fines-herbes pairing of tarragon and chervil, which is generally traced to nineteenth-century French practice rather than to anything American. Citrus in January was a plausible luxury by 1913, when Florida and California fruit reached northern cities by refrigerated rail.

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