The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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July 10

Menu: Clam Broth; Chicken Croquettes; Peas; Buttered Rolls; Mayonnaise of Lettuce and Tomatoes; Tutti Fruitti Ice Cream; Macaroons; Coffee Chicken Croquettes-2 cups cooked chicken, 1/2 teaspoon salt, 1/4 teaspoon celery salt, 1 teaspoon lemon juice, 1/2 teaspoon onion juice, and 1 cup white sauce. Mix ingredients in order given. Cool mixture, shape, crumb and fry in hot Crisco. The white sauce is made as follows: 2 tablespoons Crisco, 4 tablespoons flour, 1 cup milk (heated), salt and pepper to taste. Melt Crisco, add flour, then add milk gradually. Cook over fire until smooth and thick. Add seasoning.

For the Modern Kitchen

A classic leftover-chicken croquette bound with a very stiff white sauce. The recipe is sound, but two things it takes for granted — thorough chilling and a proper breading sequence — are what decide whether the croquettes hold together in the fat.

A Little History

Crisco's recipe books were written for Procter & Gamble by Marion Harris Neil, then cookery editor of the Ladies' Home Journal, to teach American cooks what to do with a fat that had only existed since 1911. Hydrogenated cottonseed oil was unfamiliar, and the argument is repeated in nearly every recipe: one tin does the work of both butter and lard, in the sauce and in the frying kettle alike. The "July 11" dateline places this recipe in a calendar-of-dinners arrangement, assigning a menu to each day of the year — a sales device as much as a meal plan. Croquettes appear to have come into American cooking from French practice by way of the late nineteenth-century cooking schools, where a stiff panada binding chopped leftovers was taught as a matter of thrift and technique together.

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