The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

Home › A Calendar of Dinners › July 12

July 12

Menu: Cottage Pie; New Stringless Beans; Olive Salad Cheese Biegnets; Apricot Pudding; Iced Coffee Apricot Pudding-Put 1 pint milk into saucepan, add two tablespoons Crisco, and bring to boiling point. Mix 1½ cup cornstarch with 1/2 cup milk and stir slowly into boiling milk, add ½ teaspoon salt. Heat 1 cup apricot jam, and strain off juice. Stir the pieces of apricot into cornstarch and cook for 5 minutes. Sprinkle 1 tablespoon chopped pistachio nuts into wet mold and pour in hot mixture. Turn out when cold and surround with apricot juice.

For the Modern Kitchen

A cornstarch blancmange set in a mold, from the Crisco book's day-by-day dinner calendar. One measurement in the original is almost certainly a printing error, so read the first point before starting.

A Little History

Crisco's Calendar of Dinners gave a menu for every day of the year, each one routing a familiar dish through the new vegetable shortening that Procter & Gamble had introduced in 1911 — the cookbook was frankly promotional literature, and dishes like this pudding exist mainly to show that Crisco could stand in for butter in a sweet as easily as in a pie crust. The pudding itself is a cornstarch blancmange, the great economical dessert of the late nineteenth and early twentieth centuries: cornstarch was cheap and shelf-stable, and it set a milk pudding firmly enough to unmold and dress up with jam and nuts. The chopped pistachios sprinkled into the mold before the hot mixture goes in are a piece of period presentation logic, appearing as a green flecked crown once the pudding is turned out.

← July 11July 13 →