The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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June 3

Menu: Crab Soup; Salmon, la Francesca; Veal, Roasted; Chiffonade Salad; Cheese; Crackers; Tipsy Pudding; Coffee; Crab Soup Remove cooked meat; from 6 hard-shelled crabs and chop; finely. Add 3 cups white stock, 2/3; cup stale breadcrumbs, 1 slice of onion,; 1 sprig of parsley, and simmer 20; minutes. Blend together 1 table-; spoon Crisco and 1 tablespoon flour,; and add 1 cup cream, salt and red; pepper to taste. Combine mixtures; and bring to boiling point.

For the Modern Kitchen

A cream-thickened crab soup of the Chesapeake type, written to show off Crisco in place of butter in the roux. The instructions are compressed; a few points are worth knowing before you start.

A Little History

A Calendar of Dinners was Procter & Gamble's promotional cookbook for Crisco, the hydrogenated cottonseed shortening the company introduced in 1911, and its recipes exist largely to demonstrate that the new fat could stand in for butter and lard anywhere in the day's menus u2014 frying, baking, and here in a cream soup's roux. The dish itself belongs to an older American tradition: thick crab soups bound with breadcrumbs and cream are often associated with Chesapeake Bay and Baltimore cookery, though the recipe itself carries no regional label, and the technique of using stale bread as a thickener is older still, reaching back to medieval European practice. The recipe's placement in a dated calendar of menus — boiled halibut with lobster sauce follows on June 4 — reflects the era's assumption that a housekeeper wanted the whole year's dinners decided for her, not a collection to browse.

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