The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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July 14

Menu: Steak, a la Parmesan Corn Pudding; Mashed Potatoes; Lettuce, French Dressing; Cheese Balls; Peach Ice Cream; Coffee Cheese Balls-1/2 cup breadcrumbs, 1 teaspoon Crisco, 1/4 teaspoon mustard, 1 cup grated cheese, 1 egg, 1/2 teaspoon salt, and a few grains red pepper. Rub Crisco into crumbs and cheese, add seasonings and egg well beaten. Shape in small balls and fry in hot Crisco. Drain and serve hot.

For the Modern Kitchen

A small fried cheese fritter from the menu calendar at the back of the Crisco book, meant as a savoury or a salad accompaniment. The mixture is stiff and dry by design; the hinge is frying temperature, since cooler fat lets the cheese leak out before the crumb sets.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble to persuade cooks to abandon lard and butter for a new hydrogenated cottonseed-oil shortening, and its "Calendar of Dinners" exists to show the product turning up at every meal of the year — here rubbed into crumbs, and again as the frying medium. Fried cheese balls of this kind belonged to the Anglo-American savoury tradition, small hot cheese dishes served at the end of dinner or as a relish with salad, and they appear in period cookbooks under names like cheese fritters, cheese straws and cheese ramekins. The heavy use of dry mustard and cayenne is characteristic: cheese was thought to need pungent seasoning to be digestible, an idea repeated in household manuals throughout the nineteenth century.

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