The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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October 20

Menu: Canteloupes; Young Chickens, Roasted; Stuffed Tomatoes; Grilled Potatoes; Apple and Nut Salad; Fruit Cup; Coffee Grilled Potatoes-Cut cold boiled potatoes into 1½ inch slices lengthways, dip in melted Crisco, sprinkle with chopped olives, pour over a little melted Crisco and send to table.

For the Modern Kitchen

A one-line entry from a menu calendar rather than a fully written-out recipe, and it shows: the printed text jumps from dressing the potatoes to sending them to table without ever telling you to grill them. Fill in the browning step and it works.

A Little History

The Story of Crisco (1913) was Procter & Gamble's promotional cookbook for the shortening it had introduced two years earlier, the first widely marketed hydrogenated cottonseed oil sold as a substitute for both lard and butter. Marion Harris Neil supplied the recipes, and the "Calendar of Dinners" section gave a full year of dated menus, each one a small argument that the new fat could do every job in the kitchen. That structure explains the compressed, almost telegraphic form of entries like this one: the potatoes are a side note under October 21, printed to fill out a day's menu rather than to stand alone, and the instructions assume a cook who already knows how to brown a potato and only needs telling which fat to use.

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