The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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July 15

Menu: Stuffed Shoulder of Veal, Braised; Buttered Beets Potato Roses; Onion and Tomato Salad; Rhubarb Dumplings; Mocha Cake; Coffee; a Mocha Cake-Sift 6 cups flour with 1 teaspoon baking powder into basin, add 1 teaspoon each of powdered cinnamon, nutmeg, and cloves, 1 cup brown sugar, 1/2 teaspoonful salt, and 1 cup Crisco; rub well together, add ½ a cup golden syrup, 1 cup strong cold coffee, 2 well beaten eggs, 1 cup currants and 1 cup sultana raisins, mix well together. Pour into Criscoed and papered tin and bake in moderate oven 2 hours.

For the Modern Kitchen

This is a dense spiced fruit loaf leavened almost entirely by eggs and steam, not a layer cake with coffee buttercream. Read the flour-to-liquid ratio before you start: 6 cups of flour against roughly 2 cups of liquid gives a very stiff batter, closer to a scone dough than a pourable one.

A Little History

"Mocha" in this period simply meant coffee-flavoured, from the Yemeni port of Mokha through which much of Europe's early coffee trade passed; the modern association with chocolate came later. Everything else about the cake points to a British-style spiced fruit loaf — golden syrup, currants, sultanas, a mixing "basin" rather than a bowl — which fits the authorship of The Story of Crisco by Marion Harris Neil, a cookery writer hired by Procter & Gamble to demonstrate what its new all-vegetable shortening could do. Crisco was introduced in 1911, and the book's job was to prove the product could stand in for butter and lard in every department of baking; a stiff, long-baked fruit cake is the sort of recipe that shows off a fat that stays workable and does not turn rancid quickly. The recipe is assigned a date — this one July 16 — sparing the housekeeper the daily labour of deciding what to make.

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