The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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July 18

Menu: Onion Soup; Fricasseed Tripe; Baked Potatoes Stringless Beans; Tomatoes Stuffed with Pineapple; Bisque Ice Cream Coffee Fricasseed Tripe-Cut 2 pounds of tripe into narrow strips, add ½ cup of water, 2 cups milk, season with salt and pepper, add 1/4 cup Crisco mixed with 2 tablespoons flour; simmer for 30 minutes and serve hot. A little chopped parsley is an improvement.

For the Modern Kitchen

A plain milk fricassee that assumes the cook has already dealt with the tripe. Everything hinges on that assumption.

A Little History

Tripe — the stomach lining of a cow, usually the honeycomb second stomach — was cheap protein in every industrial city on both sides of the Atlantic, and a milk-and-onion stew of it is a traditional way it is prepared in Britain and the northern United States. Fricassee, from the French, means meat cut up and cooked in a light sauce rather than browned and roasted, and by 1913 the word in American cookbooks signified little more than "in a white sauce." This particular version appears in The Story of Crisco, published by Procter & Gamble to introduce the first mass-market hydrogenated vegetable shortening; the book's "Calendar of Dinners" assigned a dish to each day of the year, and the entries generally seem meant to show that the new fat could stand in for lard or butter anywhere a household already used them. That a July dinner suggestion is stewed tripe says something about how routine offal still was on the American table before the First World War.

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