The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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March 3

Menu: Vegetarian; Grilled Mushrooms; Vegetable Soup; Cheese Omelet; Baked Beans; Iced Asparagus; Fruit in Jelly; Coffee Grilled Mushrooms-1 cup mushrooms, pepper and salt to taste, Crisco, and lemon juice. Carefully peel the mushrooms, cut off a portion of stalk, and season with salt. Broil them over a clear fire, turning them once, and arrange them on a very hot dish. Put a small piece of Crisco on each mushroom, season with pepper and salt to taste, and squeeze over them a few drops of lemon juice.

For the Modern Kitchen

A single line from the March calendar in Procter & Gamble's 1913 Crisco booklet, written when mushrooms were still mostly a field crop and "broiling" meant live coals. Little needs changing beyond the fat and the fire.

A Little History

The Story of Crisco (1913) was Procter & Gamble's promotional cookbook for a product introduced in 1911: cottonseed oil hydrogenated into a solid white fat that behaved like lard but carried no animal origin and, so the advertising claimed, did not turn rancid on the shelf. The recipes were compiled by Marion Harris Neil, then cookery editor of the Ladies' Home Journal, and the "Calendar of Dinners" gave a dish for every day of the year so a housekeeper could open the book to the date and find Crisco already written into the menu. Grilled mushrooms belong to a British-inflected tradition that reached American tables through breakfast and savoury courses, where field mushrooms gathered in autumn pastures were broiled over coals and dressed with nothing more than butter, pepper and lemon. The instruction to peel them is a habit of the period's kitchens, one that cookbooks went on repeating for decades.

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