The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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July 20

Menu: Roast Beef's Heart; Boiled New Potatoes; Cauliflower au Gratin; Baked Bean Salad; Cheese Aigrettes; Apricot Meringue Pie; Coffee Cheese Aigrettes-Bring 2 tablespoons Crisco and 1/2 cup water to boiling point, then add 1/2 cup flour and stir until mixture leaves sides of pan. Cool, but do not allow to become cold, then add 2 eggs, 1 Vegetable Soup Fried Fish Baked Shoulder of Mutton Onion Puree by 1, 4 tablespoons grated cheese, July 23 salt, pepper, and paprika to taste and beat well. Allow to stand in cool place 30 minutes. Drop by teaspoons into hot Crisco and fry a golden brown. Drain and sprinkle with grated cheese. Serve hot. The Crisco should not be too hot or the cheese will burn. Vegetarian

For the Modern Kitchen

This is a choux paste — the same panade used for cream puffs — set up to be seasoned with cheese and deep fried. Note that the text breaks off mid-sentence, so the cheese quantity, seasoning and frying instructions are missing from this page.

A Little History

Aigrette is French for a tuft or spray of feathers, and the name is usually explained by the feathery points the paste throws out in hot fat — a traditional explanation rather than a documented one. English and American cookbooks of the late nineteenth century placed cheese aigrettes among the savouries — the small, salty course served after the sweet in the Anglo-French dinner sequence, alongside cheese straws and anchovy toasts. The Story of Crisco (published by Procter & Gamble in 1913, with recipes credited to Marion Harris Neil) set out to show that a new hydrogenated vegetable shortening could stand in for butter and lard in every branch of cookery, and a choux paste, which depends on fat and water combining with flour, was a useful thing to demonstrate.

For the Modern Kitchen

What survives here is the working half of a fried cheese fritter: bind, chill, drop by spoonfuls into hot fat, drain. The quantities that came before it are not recoverable, so treat the method rather than the measures as the usable part.

A Little History

The Story of Crisco (1913) was published by Procter and Gamble to teach American cooks what to do with a fat that had no culinary tradition behind it. Hydrogenated cottonseed oil arrived in 1911 as a solid, shelf-stable, flavourless substitute for lard and butter, and the book's argument is made largely through recipes: it is full of frying, because frying was where the new fat's high smoke point and neutral taste told most clearly against the smoke and pork flavour of lard. "Calendar of Dinners" — the title under which Procter and Gamble issued its menu-and-recipe material, and the source of this entry — assigns menus to each day of the year, a common device in period cookbooks aimed at the middle-class housekeeper planning without a cook. Small fried cheese balls of this kind appear as entremets and savoury-course fare in Anglo-American cookery of the period, generally bound with egg and a little flour or breadcrumb and served hot as a garnish or a light course.

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