The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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July 21

Menu: Strawberry Cocktails; Macaroni Cutlets, Cheese Sauce; Popovers; Tomato Mayonnaise; Pimiento Sandwiches; Frozen Banana Whip; Coffee; Pop Overs-Beat up 3 eggs until; light; add 1 cup milk and 1 teaspoon; melted Crisco. Pour this gradually; into 1 cup flour and 1/2 teaspoon salt,; beating all the time until smooth.; Crisco iron gem pans, put them in the; oven, and when hot, take them out; and fill them half full of this batter.; Put them back in the oven and bake; for 45 minutes. They should be at; least 4 times their original bulk. If; they fall, they are not thoroughly; done. The oven should be hot.

For the Modern Kitchen

A standard popover batter, thin as heavy cream, relying on steam rather than any leavener. The recipe is workable as written once the vague oven direction is pinned to a number.

A Little History

Popovers are often said to be the American descendant of Yorkshire pudding, the same eggs-milk-flour batter baked in individual cups rather than under a joint of beef, and the name is generally traced to the way the batter pops up over the rim of the pan. This version comes from a Procter & Gamble promotional cookbook built around Crisco, the hydrogenated cottonseed shortening introduced in 1911, and the wording shows the book's whole purpose: the fat is not merely an ingredient but a verb, and a recipe that in older collections would have called for butter or beef drippings has been quietly rewritten around the new product. The "Calendar of Dinners" section that houses it assigned a full menu to each day of the year, a common device of the period for selling a pantry staple by making it indispensable to a household's routine.

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