The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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September 13

Menu: Clam Cocktails; Stewed Squabs; Potato Balls; Grape Jelly; Green Corn; Watermelon Frappe Coffee Stewed Squabs-Cut 2 squabs into neat joints. Put 1 cup water in saucepan when it boils lay in squabs, 1 sliced onion, and 1 slice of carrot, simmer for 1½ hours. Blend 2 tablespoons Crisco with 2 tablespoons flour, add 1 cup stock from squabs, salt and pepper to taste and boil for 5 minutes stirring all the time. Arrange the squabs on a hot dish and strain over the sauce.

For the Modern Kitchen

A short braise from the dinner-calendar section of a Crisco promotional cookbook. The method is sound; most of what needs saying concerns the bird itself and the very small amount of liquid.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble to teach American cooks what to do with a wholly new product: a shelf-stable, hydrogenated cottonseed-oil shortening introduced in 1911 as a substitute for lard and butter. The book's "Calendar of Dinners" supplied a year of menus, which is why this page runs a recipe straight into the following day's oysters and porterhouse steak. Squab appears here without explanation because it needed none - pigeons were raised commercially and in backyard lofts across the United States, and a pair of squabs seems to have been a reasonably accessible main course, though squab also turned up in the same years as a hotel and restaurant delicacy. The recipe's shape, a long gentle braise finished with a flour-and-fat sauce made from the cooking liquor, is standard nineteenth-century practice; the only new thing about it in 1913 was the two tablespoons of Crisco doing work that lard or butter had always done.

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