The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

Home › A Calendar of Dinners › July 26

July 26

Menu: Vegetarian; Cream of Green Peas; Bean Loaf with Rice; Stewed Corn; Tomato and Lettuce Salad; Peach Pudding; Coffee Peach Pudding-Fill Criscoed baking dish full of peaches and pour over top a batter made of 1 tablespoon Crisco, 1/2 cup sugar, 1 cup flour, 1 teaspoon baking powder, 1 well beaten egg, 1/2 teaspoon salt, and 1 cup milk. Bake in moderate oven 30 minutes. Serve with cream.

For the Modern Kitchen

A cobbler in all but name: fruit on the bottom, a thin pourable batter on top. The proportions are sound, but the vessel and the baking time need attention.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach American cooks what to do with hydrogenated cottonseed oil, a product with no culinary tradition behind it. The book's "Calendar of Dinners" assigns a menu to each day of the year, and a peach pudding on July 27 places it squarely in the height of the Eastern peach harvest. The dish itself is much older than the shortening in it: a batter poured over fruit and baked is one of the standard forms of the Anglo-American fruit pudding, close kin to the cobbler. What Crisco offered here was less flavor than argument, the company's pitch being that its product was cleaner than lard, more economical than butter, and neither animal nor quick to spoil in a warm kitchen.

← July 25July 27 →