The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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October 10

Menu: Cream of Corn, a la Creole; Scalloped Fish and Oysters; Potato Croquettes; Cauliflower and Beet Salad; Squash Pie Coffee Cream of Corn, a la Creole-Put 1 can of corn through meat chopper, add 1 large onion, sliced, 1 sprig of parsley, and 1 pint of water. Cook altogether 20 minutes, being careful not to let it scorch, then press through a fine sieve, extracting all pulp possible. Melt 2 tablespoons Crisco, add an equal amount of sifted flour, 1/2 teaspoon salt, and dash of pepper. Cook to smooth paste; then add, very gradually, 1 quart scalded milk. When thick and smooth, add corn pulp and juice and 1 tablespoon sugar. Add salt to taste, and just before serving add 1 cup scalded cream or very rich milk.

For the Modern Kitchen

A roux-thickened cream soup from Crisco's own promotional cookbook, built on canned corn and a quart of milk. The method is sound; only the equipment and a few proportions need translating.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble, two years after the company introduced its hydrogenated cottonseed shortening. Its recipes are tied to a calendar of daily dinner menus -- hence the "October 11" at the foot of this one -- a promotional format that put the product into ordinary household planning rather than into showpiece cooking. The dish itself is a standard cream soup of the era: a white sauce built on a flour-and-fat roux, thinned with milk and flavored with a strained puree. The "a la Creole" tag is used loosely here, since none of the tomato, sweet pepper or cayenne that usually justifies the name appears.

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