The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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July 27

Menu: Anchovy and Pimiento Canapes; Halibut Baked, a la Creole; French Fried Potatoes; Hot Slaw; French Pancakes; Coffee French Pancakes-4 tablespoons sugar, 4 tablespoons Crisco, 1½ cup flour, 2 eggs, 1/2 tablespoon lemon extract, and 1 cup milk. Heat Crisco and mix other ingredients gradually to them, bake in six small criscoed plates for 5 minutes. When done, put jam between every alternate one, and serve high on a dish. Cherry Blanc-mange-Put 1 quart of milk into a saucepan, add 1 tablespoon Crisco. Mix 1 cup cornstarch smoothly with 1/2 cup cold milk;. when the milk boils stir in cornstarch and stir for 10 minutes, then add 2 tablespoons sugar and 1 teaspoon vanilla. Stew 2 cups cherries until tender in 1½ cup water, add 2 tableRinse out a mold spoons sugar. with cold water, arrange a few cherries in the bottom, then put in blanc-mange, then rest cherries mixed with cornstarch. Turn some out when firm. Serve with milk. Iced Tomato Bouillon

For the Modern Kitchen

Two dessert recipes from a Crisco promotional cookbook, printed as a single dinner-menu entry. The text has been garbled by the scanner in places, and both recipes need a hand with proportions and oven heat.

A Little History

The Story of Crisco (1913), written by Marion Harris Neil for Procter & Gamble, was published to teach American cooks what to do with a fat that had no culinary tradition behind it: hydrogenated cottonseed oil, introduced commercially in 1911 as a substitute for both butter and lard. Neil's "Calendar of Dinners" — a separate Procter & Gamble menu book, which this page's layout may well reflect — supplied a year of menus in which Crisco appears in nearly every course, which is why a tablespoon of shortening turns up in a milk pudding where no cook would otherwise put one. The pancakes themselves are older than the fat: "French pancakes" in English and American cookbooks of the period meant thin egg-rich batter cakes, baked in plates rather than fried, stacked with jam, and the form appears in household manuals decades before Crisco existed. Blanc-mange, from the French for "white food," had by this date drifted from its medieval almond-and-capon ancestry to mean any pale molded pudding, and in American kitchens that almost always meant cornstarch.

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