The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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July 5

Menu: Iced Pimiento Consomme; Small Tenderloins of Beef; Molded Potatoes; Corn Cakes; Orange, Grapefruit and Romaine Salad; Cup Custards; Coffee Corn Cakes-Make a custard from 2 eggs well beaten, 1/2 cup milk, 1/2 tablespoon Crisco, and 1/2 tablespoon sugar; beat into this 3/4 of cup of canned corn. Sift together twice, 7/8 cup of flour, 1 tablespoon baking powder, and 1/2 teaspoon salt; beat into other mixture, and drop in Criscoed muffin rings by the tablespoon; set in a Criscoed dripping pan, and bake in a moderate oven until done.

For the Modern Kitchen

A quick corn muffin batter from a Crisco promotional cookbook, written when muffin rings set in a dripping pan did the work of a muffin tin. A few of the terms and proportions need translating.

A Little History

This page is generally traced to The Story of Crisco, the recipe book Procter & Gamble issued to introduce its hydrogenated cottonseed-oil shortening, which reached American kitchens in 1911. The bulk of the volume is conventional home cookery with Crisco written into every possible line, including the greasing of the pans, and the "Calendar of Dinners" material of this kind supplied a dated menu for every day of the year. Corn cakes of this kind, leavened with baking powder and stretched with canned sweet corn, were standard American quick-bread fare by then; canned corn was one of the earliest widely successful commercially packed vegetables, and its year-round availability is what allows a July menu to call for it as casually as a January one would.

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