The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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July 4

Menu: cream; Declaration Day.; Fruit Cocktail; Radishes; Carrot Soup; Stuffed Shoulder of Veal, Roasted; Potato Souffle Green Corn; Molded Spinach, French Dressing; Washington Ice Cream; Flag Cake; Coffee Flag Cake-2/3 cup sugar, 1/2 cup Crisco, 2/3 cup milk, 1½ cups flour, 2 teaspoons baking powder, 1/2 teaspoon salt, whites of 4 eggs, and 1 teaspoon vanilla. Cream Crisco and sugar together, add flour, salt, baking powder, milk, vanilla and whites of eggs beaten to a stiff froth. Mix carefully, turn into Criscoed and floured tin and bake in moderate oven for 3/4 of an hour. Decorate with frosting and tiny flags.

For the Modern Kitchen

A plain white butter-style cake made with shortening, sized for a single small pan. The batter is thick and the method is the old one-bowl-in-sequence approach, which needs a little care to avoid deflating the whites.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913, two years after Crisco went on sale, and its recipe pages were written by Marion Harris Neil, then cookery editor of Ladies' Home Journal. The book's aim was frankly commercial: hydrogenated cottonseed oil was a new thing in American kitchens, and every recipe demonstrates it standing in for butter or lard, down to the coined verb "Criscoed" for a greased tin. The dated, day-by-day menu format belongs to Procter & Gamble's separate volume A Calendar of Dinners, and the date is the point -- July 5, the day after Independence Day, when a white-iced cake stuck with small paper flags would round out the holiday. White cakes made with egg whites alone were a Victorian and Edwardian fashion, prized because the crumb stayed pale, and a colorless shortening made that pallor easier to achieve than butter did.

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