The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Cream Puff Balls

1 cupful flour 1/2 cupful Crisco 1/2 cupful water 4 eggs ½ teaspoonful salt Put Crisco and water into small saucepan, bring to boil, add quickly flour and salt, stir well with wooden spoon until mixture leaves sides of pan, remove from fire, allow to cool, but not become cold, add eggs, beating each one thoroughly in. Turn mixture on to well Criscoed plate and divide into small puffs or cakes. Put on Criscoed tins and bake a golden brown in hot oven, thirty minutes. These puffs may be filled with preserves, custard, or savory mixtures. Sufficient for thirty puffs. 1½ cupfuls Crisco 2 cupfuls sugar 4 cupfuls flour 6 eggs

For the Modern Kitchen

This is standard choux paste (pâte à choux) made with shortening instead of butter, and the method is sound. A few of the figures and directions need translating.

A Little History

The Story of Crisco (1913) was Procter & Gamble's recipe book for a product that had only just appeared: hydrogenated cottonseed oil, sold as a shortening that would keep without refrigeration and would not carry the flavour of lard. The book's job was to prove Crisco could stand in anywhere fat was called for, which is why the word appears as a verb — "well Criscoed plate," "Criscoed tins." Choux paste was a shrewd choice to demonstrate that: it is a technical dough, associated with French pastry cooks, and its rise depends on steam rather than on any quality of the fat, so a shortening can plausibly stand in for butter. The paste's origins are the subject of a folk tradition tracing it to sixteenth-century Italian and French court kitchens, and it is usually said to have taken something like its modern form in French pastry kitchens from the late eighteenth century onward; by 1913 an American cookbook could assume its readers had met cream puffs and éclairs and wanted to make them at home.

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