The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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November 1

Menu: Irish Stew; Baked Rice Lima Beans; Macedoine Salad; Coffee; Chocolate Cream Pie Chocolate Cream Pie-2 squares chocolate, 1/4 cup cornstarch, 1 teaspoon Crisco, 1 pint milk, 2 egg whites, 1½ cup sugar, 3 egg yolks, 14 teaspoon salt, and 1 tablespoon vanilla. Melt chocolate, add sugar, cornstarch, egg yolks, salt, Crisco and milk. Cook in double boiler till thick, stirring constantly; flavor with vanilla. Pour into a baked pie crust shell, cover with meringue made by beating egg whites till stiff and adding 2 tablespoons sugar; brown in oven and serve cold.

For the Modern Kitchen

A cornstarch-thickened chocolate custard cooked on the stove and poured into a pre-baked shell — the standard American cream pie method, here with a token spoon of Crisco standing in for butter. A few of the quantities as printed need judgment before you start.

A Little History

Cream pies of this kind were among the workhorses of turn-of-the-century American baking: a pint of milk, a few eggs, a little starch and whatever flavoring was at hand, poured into a shell already baked blind and finished with a meringue that used up the whites left over from the custard. Nothing is wasted, which is much of the appeal. Cornstarch, commercially available in the United States from the middle of the nineteenth century, is what made the technique dependable at home — it thickens more forgivingly than eggs alone and tolerates the long, gentle cooking a double boiler enforces. The recipe appears here because Crisco, introduced in 1911, was being promoted as a general-purpose replacement for butter and lard across the whole range of household cooking, and a calendar of dinners was an effective way to put the product's name into a year's worth of ordinary meals rather than a single showpiece dish.

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