The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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January 12

Menu: Clear Soup; Roast Duck, Plum Jelly; Mashed Turnips *Potato Croquettes; Apple Salad; Hot Cheese Wafers; Grape Fruit Jelly Coffee Potato Croquettes-2 pints mashed potatoes, 2 eggs, 2 tablespoons Crisco, 1 tablespoon chopped parsley, salt, pepper, and red pepper to taste. Mash potatoes by rubbing them through wire sieve with back of wooden spoon; dissolve Crisco, add it to potatoes with 1 of eggs well beaten and seasonings. Mix and divide into 10 or 12 pieces, form them into neat croquettes, brush over with remaining beaten egg, toss in breadcrumbs, and fry in hot Crisco.

For the Modern Kitchen

A straightforward potato croquette, printed as part of a day's menu in Procter & Gamble's promotional cookbook. The mixture is stiff enough to shape, and the handling matters more than the seasoning.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble, who had introduced Crisco two years earlier as the first widely marketed all-vegetable hydrogenated shortening. Its purpose was to persuade cooks that a manufactured fat could replace lard and butter in every application, so the book is organised as a full year of menus with Crisco written into nearly every line -- here it appears twice in one short recipe, once in the potato and once in the frying kettle. Croquettes themselves were long established by then; the name comes from the French croquer, to crunch, and they were a standard genteel way of turning leftover potato or minced meat into something presentable at table. Deep frying was exactly the argument Procter & Gamble wanted to make, since the new shortening kept longer than lard and carried less flavour of its own.

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