The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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June 7

Menu: Boiled Salmon, Egg Sauce; Creamed Potatoes; Cheese; Dressed Lettuce; New Peas; Crackers; Chocolate Bread Pudding; Coffee Chocolate Bread Pudding-3/4 cup breadcrumbs, 2 cups scalded milk, 3 squares melted chocolate, 2 eggs, 1 tablespoon Crisco, salt to taste, 1/2 teaspoon vanilla, 1/4 cup cold milk, 3/4 cup sugar and 1/2 cup Sultana raisins. Mix all ingredients in order given. Pour into a Criscoed baking dish, set into pan of hot water, and bake 1 hour in moderate oven; stir twice during baking to keep chocolate from rising to the top.

For the Modern Kitchen

A baked custard pudding thickened with breadcrumbs, from the recipe calendar that fills the back of the Crisco book. The stray line at the end ("June 8 Veal Cutlet, Brown Gravy") is the start of the next day's menu, not part of the pudding.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913, two years after Crisco itself went on sale, and the recipes were compiled by Marion Harris Neil, described as cookery editor of the Ladies' Home Journal. The book's job was to teach cooks that a solid white vegetable fat could stand in for lard and butter everywhere they already used them, which is why Crisco turns up in a tablespoon quantity here, in a pudding that scarcely needs fat at all. The dish itself is much older than the shortening: baked bread pudding was a standard English and American use for stale loaf ends, and chocolate and raisins lift a thrift pudding towards a company dessert. Its placement in a dated calendar of dinners reflects the era's enthusiasm for planned menus.

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