The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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For Pudding (Can pineapple cupful)

1 can pineapple 1 cupful breadcrumbs 1 cupful sugar 1/4 teaspoonful salt 4 tablespoonfuls melted Crisco 6 eggs Hard sauce

For the Modern Kitchen

This page is an ingredient list rather than a full method — a common format in promotional cookbooks, where the working directions often sat in an adjacent column or a general note. Everything below assumes you will be following a standard baked or steamed crumb-pudding technique from a current source.

A Little History

The Story of Crisco was written by Marion Harris Neil and published by Procter & Gamble in 1913, two years after Crisco itself went on sale. The book is advertising in the shape of a cookbook: several hundred recipes in which a hydrogenated cottonseed-oil shortening quietly replaces the butter, lard and suet that a housewife of the period might well have used, with the melted-Crisco quantity written into the ingredient list as though it had always been there. The pudding also depends on the other new convenience of the era, canned pineapple having become more widely available as Hawaiian canneries expanded over the previous decade. Canning matters more than it looks: heat processing destroys the bromelain in fresh pineapple, an enzyme that digests protein and would otherwise interfere with a pudding held together entirely by eggs. Hard sauce, the accompaniment named at the end, is an older English survival, generally traced to the brandy butter served with Christmas pudding.

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