The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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June 8

Menu: Veal Cutlet, Brown Gravy; Mashed Potatoes; Pea Salad; Glazed Carrots; Cottage Pudding, Strawberry Sauce; Coffee Glazed Carrots-For this, carrots must be cut into even cones or ovals, and it is convenient to use imported carrots in glass bottles. If these are used they are already boiled; if fresh carrots are used scrape, wash them and cut out little shapes with patent cutter, then boil slowly until tender, but not quite done, and put 4 cups of them in frying pan with 4 tablespoons melted Crisco, sprinkle with fine sugar, and stir over hot fire until they begin to brown; add 4 tablespoons stock they were boiled in, adding more stock if needed, and continue stirring until carrots are nicely glazed.

For the Modern Kitchen

A straightforward French-style glaze, written for a 1910s kitchen stocked with bottled vegetables and a coal range. Two or three of the terms need translating.

A Little History

The Story of Crisco was published by Procter and Gamble in 1913, two years after Crisco went on sale, and it is a cookbook in the service of a product: recipe after recipe substitutes hydrogenated vegetable shortening for the butter, lard or suet a cook of the day would have reached for. The "Calendar of Dinners" section supplied a full menu for each day of the year, which is why this recipe carries a date and sits under a heading that belongs to the dish before it. Glazed carrots themselves are older and French, carottes glacées, built on the standard method of finishing a parboiled vegetable in fat, sugar and a little of its own cooking liquid until the liquid reduces to a shine. The instruction to use "imported carrots in glass bottles" is a small window on the period's grocery trade, when preserved European vegetables were a mark of an ambitious American table.</td>

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